Pontiac Vibe Banner Campaign

Pontiac Vibe Banner Campaign

This was another project I did with Ryan Hryciuk (see our Bacardi Silver work). We took a bold new approach to a bold new car (actually co-created by Toyota who marketed it as the Matrix), using punchy colloquial language to highlight key feature benefits and strong unexpected images to grab attention....Read More

Las Vegas Tourism

Las Vegas Tourism

While at Critical Mass, I did some work on the Las Vegas Convention and Visitor Authority (LVCVA) account. Yeah, they're the "What happens in Vegas stays in Vegas" people. I was thrilled to fly down to Vegas to participate in the 2005 brand planning with R&R Partners (LVCVA's offline agency)....Read More

BFGoodrich Tires

BFGoodrich Tires

I had the good fortune to work with Art Director Jon Toews and Designer Martine McPherson on the Michelin/Uniroyal/BFGoodrich US business at Critical Mass. We were responsible for website content, email & banners. We won a W3 award in 2007 for the BFGoodrich Outstanding Trails microsite....Read More

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About Me

About Me

I am a digital immigrant and accidental marketer.