This was another project I did with Ryan Hryciuk (see our Bacardi Silver work). We took a bold new approach to a bold new car (actually co-created by Toyota who marketed it as the Matrix), using punchy colloquial language to highlight key feature benefits and strong unexpected images to grab attention....Read More
While at Critical Mass, I did some work on the Las Vegas Convention and Visitor Authority (LVCVA) account. Yeah, they're the "What happens in Vegas stays in Vegas" people. I was thrilled to fly down to Vegas to participate in the 2005 brand planning with R&R Partners (LVCVA's offline agency)....Read More
I had the good fortune to work with Art Director Jon Toews and Designer Martine McPherson on the Michelin/Uniroyal/BFGoodrich US business at Critical Mass. We were responsible for website content, email & banners. We won a W3 award in 2007 for the BFGoodrich Outstanding Trails microsite....Read More
Richard is a Cannes Lion-winning ad writer, musician, songwriter, middle-aged dad and wannabe novelist. Poems in @99PineStreet, @AcumenPoetry.