Pontiac Vibe Banner Campaign

Pontiac Vibe Banner Campaign

This was another project I did with Ryan Hryciuk (see our Bacardi Silver work). We took a bold new approach to a bold new car (actually co-created by Toyota who marketed it as the Matrix), using punchy colloquial language to highlight key feature benefits and strong unexpected images to grab attention....Read More

GMC Ride By Design Contest

GMC Ride By Design Contest

Jeff DaSilva and I created this promotion to appeal to the creative quotient of the SUV set. I like this one for the beautiful environment we created, the way we integrated all the vehicle photos and information without weakening the contest, and also that we managed to help GMC find its sensitive side....Read More

BFGoodrich Tires

BFGoodrich Tires

I had the good fortune to work with Art Director Jon Toews and Designer Martine McPherson on the Michelin/Uniroyal/BFGoodrich US business at Critical Mass. We were responsible for website content, email & banners. We won a W3 award in 2007 for the BFGoodrich Outstanding Trails microsite....Read More

Corporate Videos

Corporate Videos

As an ACD at ICE, I created live events, including invitations, signage, speeches, scripts and corporate videos. For Citibank I created the bridging the gap concepts which included massive floor and wall stickers, as well as this video. The Ontario Centres of Excellence video, see link below, was from an event celebrating innovation and trying to wrest additional funding from the notoriously tight-fisted Harris government - it worked....Read More

Categories

About Me

About Me

I am a digital immigrant and accidental marketer.