Hi There...

Please check out the items below or follow the Selected Writing or Music links to see the work I've done and Contact Me if you have any questions or requests.

GM Canada: First New Life Promotion

To promote GM Canada's First New Car Web site, Jason Theodor and I developed the First New Life promotion. This promotion included a microsite, banners and e-mail. Almost 30,000 people visited the microsite (over 10,000 through the banner alone which had a .59% click-through rate) and about 20% of them went on to visit the First New Car Web site.

Chevy Truck: Hit The Road Web Video

Jeff DaSilva and I created Hit The Road for Chevy TrailBlazer as an Interactive spot - the first of its kind - on gmcanada.com.

Bacardi: Silver Lounge Promotion

Art Director Ryan Hryciuk and I launched the Bacardi Silver cooler online with an innovative Web site and a couple of online spots. We created the Silver Lounge and Dexter & Lila, the animated spokespeople (Internet Jockeys or "IJs") to publicize this new product. I wrote, cast and directed the first spot and wrote and co-directed the second spot which is a choose-your-own-adventure game.

GM Canada: iPod Info Site

This is cool. Collin Douma discovered that you could use text files, basic html code, and folder structures to create text-based "info sites" for the iPod. Since we were working on firstnewcar.com for GM Canada, I developed a version of FNC for iPod including descriptions of all GM 50+ vehicles.

Download the zipped files to your computer, unzip and upload them onto the notes folder on your iPod. Enjoy.