Bacardi Silver Promotion

Alcohol| 4.7.10| 1 Comment
Bacardi Silver Promotion

Art Director Ryan Hryciuk and I launched the Bacardi Silver cooler online with an innovative Web site and a couple of online spots. We created the Silver Lounge and Dexter & Lila, the animated spokespeople (Internet Jockeys or “IJs”) to publicize this new product. I wrote, cast and directed the first spot and wrote and co-directed the second spot which is a choose-your-own-adventure game.

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Silver Lounge
Bacardi Silver Choose Your Own Adventure Game

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About Me

I am a digital immigrant and accidental marketer.