GMC Ride By Design Contest

GMC Ride By Design Contest

Jeff DaSilva and I created this promotion to appeal to the creative quotient of the SUV set. I like this one for the beautiful environment we created, the way we integrated all the vehicle photos and information without weakening the contest, and also that we managed to help GMC find its sensitive side....Read More

AGO Trans/Formations - Prototype

AGO Trans/Formations – Prototype

While I was at MacLaren McCann, we were awarded the AGO transformation pro-bono digital work to publicize and celebrate the Frank O. Gehry make-over and the donation by Ken Thomson that made it possible. Jason Theodor, Alfons Hudescu and I pitched, and won the honor to lead the project....Read More

Bacardi Silver Promotion

Bacardi Silver Promotion

Art Director Ryan Hryciuk and I launched the Bacardi Silver cooler online with an innovative Web site and a couple of online spots. We created the Silver Lounge and Dexter & Lila, the animated spokespeople (Internet Jockeys or "IJs") to publicize this new product. I wrote, cast and directed the first spot and wrote and co-directed the second spot which is a choose-your-own-adventure game....Read More

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About Me

About Me

I am a digital immigrant and accidental marketer.