GM Canada: First New Life Promotion

Portfolio| 4.7.10| 1 Comment
GM Canada: First New Life Promotion

To promote GM Canada’s First New Car Web site, Art Director Jason Theodor and I developed the First New Life promotion. This promotion included a microsite, banners and e-mail. Almost 30,000 people visited the microsite (over 10,000 through the banner alone which had a .59% click-through rate) and about 20% of them went on to visit the First New Car Web site.

Click here to view the site

Click here to see the email

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About Me

I am a digital immigrant and accidental marketer.