TD Canada Trust Mobile App Banners

TD Canada Trust Mobile App Banners

AD Matthew May and I created this banner campaign to announce TD Canada Trust's Mobile App for iPhone, Android and BlackBerry. The campaign included banners on Facebook, traditional web banners, and a full-page takeover....Read More

DraftFCB| 8.26.10| No Comments
Pontiac Vibe Banner Campaign

Pontiac Vibe Banner Campaign

This was another project I did with Ryan Hryciuk (see our Bacardi Silver work). We took a bold new approach to a bold new car (actually co-created by Toyota who marketed it as the Matrix), using punchy colloquial language to highlight key feature benefits and strong unexpected images to grab attention....Read More

GMC Ride By Design Contest

GMC Ride By Design Contest

Jeff DaSilva and I created this promotion to appeal to the creative quotient of the SUV set. I like this one for the beautiful environment we created, the way we integrated all the vehicle photos and information without weakening the contest, and also that we managed to help GMC find its sensitive side....Read More

Las Vegas Tourism

Las Vegas Tourism

While at Critical Mass, I did some work on the Las Vegas Convention and Visitor Authority (LVCVA) account. Yeah, they're the "What happens in Vegas stays in Vegas" people. I was thrilled to fly down to Vegas to participate in the 2005 brand planning with R&R Partners (LVCVA's offline agency)....Read More

BFGoodrich Tires

BFGoodrich Tires

I had the good fortune to work with Art Director Jon Toews and Designer Martine McPherson on the Michelin/Uniroyal/BFGoodrich US business at Critical Mass. We were responsible for website content, email & banners. We won a W3 award in 2007 for the BFGoodrich Outstanding Trails microsite....Read More

AGO Trans/Formations - Prototype

AGO Trans/Formations – Prototype

While I was at MacLaren McCann, we were awarded the AGO transformation pro-bono digital work to publicize and celebrate the Frank O. Gehry make-over and the donation by Ken Thomson that made it possible. Jason Theodor, Alfons Hudescu and I pitched, and won the honor to lead the project....Read More

Corporate Videos

Corporate Videos

As an ACD at ICE, I created live events, including invitations, signage, speeches, scripts and corporate videos. For Citibank I created the bridging the gap concepts which included massive floor and wall stickers, as well as this video. The Ontario Centres of Excellence video, see link below, was from an event celebrating innovation and trying to wrest additional funding from the notoriously tight-fisted Harris government - it worked....Read More

Bacardi Silver Promotion

Bacardi Silver Promotion

Art Director Ryan Hryciuk and I launched the Bacardi Silver cooler online with an innovative Web site and a couple of online spots. We created the Silver Lounge and Dexter & Lila, the animated spokespeople (Internet Jockeys or "IJs") to publicize this new product. I wrote, cast and directed the first spot and wrote and co-directed the second spot which is a choose-your-own-adventure game....Read More

Alcohol| 4.7.10| 1 Comment
GM Canada: First New Life Promotion

GM Canada: First New Life Promotion

To promote GM Canada's First New Car Web site, Art Director Jason Theodor and I developed the First New Life promotion. This promotion included a microsite, banners and e-mail. Almost 30,000 people visited the microsite (over 10,000 through the banner alone which had a .59% click-through rate) and about 20% of them went on to visit the First New Car Web site....Read More

Portfolio| 4.7.10| 1 Comment
Chevy Hit The Road Video

Chevy Hit The Road Video

Designer Jeff DaSilva and I created Hit The Road for Chevy TrailBlazer as an Interactive spot - the first of its kind - on gmcanada.com. When I discovered there was "extra" video coverage for the Trailblazer, I worked with Jeff to develop this spot. I wrote the copy, cast and directed the voice talent. Jeff designed and edited the spot, and commissioned the music....Read More

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About Me

About Me

I am a digital immigrant and accidental marketer.